Sports Betting Coming to a State Near You!

If you live in Illinois, Maine, Montana, New Hampshire. New Jersey, North Carolina or Tennessee, you now have legalized sports betting or soon will have legalized sports betting. In fact, there is an estimated 42 states that have at least made some moves towards legalization, and only eight that are unlikely to do so soon. 

That means there is a good chance legal sports betting is coming your way, and that it is likely to be accessible online. Now, while sports betting, even if it is within the grey area of the law, is as American as apple pie, it is nevertheless a very young industry online. In the case of New Jersey, for example, just over a year old. To be frank, the nascent industry can learn a lot from the European online sportsbooks that have been operating and competing against each other for decades.  

In light of that, below are some observations of what you should be looking if an online sportsbook launches in your state*:

*For clarity, we are looking at overlooked factors here, not things like “best odds” or “most promotions”

Good Payment Options

New Jersey sportsbooks have the luxury of offering Cash at Cage options, meaning you can collect winnings in person at the casino licensed to run the online sportsbook (all NJ online sportsbooks must have physical licensed premises). Other states might not have that option, but you should be offered more than just card and wire transfers. Internet wallets, PayNearMe and Pay By Phone should be on offer, as well as fast withdrawal processing.  

Auxiliary Products

You should have the option to try out more than just sports betting, depending on the legality in your state. But if its legal, then why not let you access casino, bingo and poker under the same account? The best European sportsbooks have been offering these all-in-one sites for around two decades now, merging the products and promotions at times to good effect. 

Help and Advice

Not everyone is an expert bettor, and it’s nice to get impartial advice on all things to do with the industry. Check out this weekly updated casino blog to see how it is done properly, and see how they mix current affairs, history and gaming advice to benefit players. Blogs and betting articles must be impartial, of course, but the good operators are well aware that their reputation is at stake. 

Live Betting

We are not going to criticise any individual operators, but a lot of the live betting platforms in Vegas and New Jersey are vastly inferior to those offered in the mature European market. It’s not good enough to simply offer a handful of betting markets, there should be 100s offered on the live NFL, MLB, NBA, MLS and NHL games. Moreover, this should be supplemented by real-time updates in statistics and plays. 

Live Streaming 

Free live streaming is vastly underrepresented in most American online sportsbooks. Look, we are not saying that you should suddenly get access to all the NBA or NFL games you want, but if you are betting on events like tennis, soccer and low key sports events, you should be able to watch it through the online sportsbook – just as they do in Europe. 



Bet Building 

While teasers are a good example of a type of bet unique to America, in Europe all the rage is the idea of creating your own tailored bet. Usually, it comes in the form of combining several markets in a single event. Say, for example, combining the odds for LA Galaxy to win, over 10 corners in the game, Zlatan Ibrahimović to score and receive a yellow card. The tech is there to offer this betting widget, so there is no reason for them not to add it to the sportsbooks. 


So, there you have it: Some things you should be looking at once the new online sportsbooks start to launch all over the US. This was not meant as a criticism of the sportsbooks already launched in New Jersey and elsewhere, nor a veneration of the European sportsbooks. Simply that it’s going to be a competitive market, so you should demand the best service.

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